Friday, February 26, 2010

Turning Math into Cash

From Technology Review published by MIT...

"IBM has found a new source of revenue: using its mathematicians' formulas in business services."

"Five years ago, Brenda Dietrich started to investigate how IBM's 40,000 salespeople could learn to rely a little more on math than on their gut instincts. In particular, Dietrich, who heads the company's 200-person worldwide team of math researchers, was asked to see if math could help managers do a better job of setting sales quotas. She assigned three mathematicians at IBM's Thomas J. Watson Research Center in Yorktown Heights, NY, to work on new techniques for predicting how much business the company could get from a given customer."

Read more here

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